Social Media Search and Analytics

Several Social Media APIs are emerging with query / search capabilities.

Cognal is investigating Social Media APIs, including Twitter, JaQL and Facebook (Presto).

Just as with Consumer Product Search, Cognal will utilize its FactMerge¬†technology to “conceptually join” entities and attributes from Social Media Big Data data sources with a client’s own set of ontologies from Cognal’s OntoloNet.

Data mining of vast amounts of semi-structured data from Social Media Big Data sources can greatly help B2B clients measure and assess their ad campaigns and allow them to compare their product acceptance in various markets.