Cognal Labs

Cognal Labs is a technology software company that is perfecting its Cognitive Natural Language(tm) methodology for producing highly reliable Natural Language user requests, in terms of the “success to attempts” ratio metric the company uses to grade its own methodology and other NLU products as well. The company’s management team believes that the superiority of its patent pending Natural Language product will be a disruptive force that “unleashing” several large and profitable markets in which NL is a vital component.

These targeted markets share a common theme: their competitive edge relies on reliable and actionable information from relational databases or Big Data. So the company’s Natural Language based search products that combine Semantic Search together with Natural Language Database Query Generation will be a “game-changer” for them, as one client of the company has said.

As a Lab-based innovations firm, Cognal Labs can derive on-going revenue by licensing its technology to technology specialists and clients in targeted markets, while remaining focused on its core advantage of producing even more innovative products from its Cognitive Natural Language methodology.

Marvin Elder – Co-founder, CEO, CCO (Chief Cognitive Officer)
Mr. Elder authored the company’s core software, Natural Language Query, for which he filed a  Patent Application on May 8, 2014.  Among its patent pending claims is the key “Teach the Computer” feature.

Mr. Elder is a bonafide pioneer in Natural Language Data Search, having invented the first desktop database application in the U.S. with built-in Natural Language. That product, Salvo, was voted by PC Magazine as one of “The Nine Best Database Products of the Year” in 1984, and Marvin Elder was awarded Software Entrepreneur of the Year by Future Computing. Marvin retired briefly after 45 years of successful ventures in the I.T. industry, serving in I.T. Management positions and running his own successful I.T. consulting firm for a number of years. When IBM’s Watson won the Jeopardy contest against humans, and then siri came upon the market, Marvin “unretired” and founded the company Real Time Answers LLC to develop his new ideas in Natural Language Search. Upon bringing his co-founder and CTO aboard, the current company was formed and is enhancing and perfecting the methodology. Marvin has an M.B.A. degree from S.M.U.

Marvin Elder


Craig Tuttle – Co-Founder, Director of Business Development and Marketing

Mr. Tuttle has over 20 years experience as a software consultant and developer and has sold and implemented two major inventions of Cognal’s CEO Mr. Elder since 1991. He has been responsible at every level the software life cycle, started and operated his own IT consulting company, Cyplains Corporation, and he worked as a manager in other IT companies in a number of roles. At TriHydro in Laramie Wyoming, he sold and his team implemented an early version of Cognal’s Natural Language product in Wyoming’s Department of Environmental Quality (WDEQ). Craig holds an M.B.A. degree from Texas A&M University.